As I recently started to work at First Life Research, I had to deal with branding and logo design. The logo represents the medical database portal that gathered patients experiences in the web. The the technology behind the Treato can, literally, read and understand posts written by patients about various medications. Then the collected information processed to understandable language and graphics. From this visitor of the portal can understand better the treatments he takes what side effects it has, which medication is better for him, and to get suggestion to switch to other treatments.

The logo is aimed to be as populistic as possible with simple direct iconography of pill and speech bubble, which, of course, most overused elements in the web.

Treato logo

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